Key Holden Pearmain Team Members

Dr. Theano Anastasopoulou - Deputy Managing Director

Prior to joining Holden Pearmain in 2003, Theano worked in the Marketing Science Centre of Research International. Here she had significant involvement in the design and development of loyalty, branding and segmentation techniques and has advised and supported clients from a range of industries on the best design, analysis and implementation of research. She has extensive experience in the application and reporting of advanced multivariate and optimisation techniques in marketing research.

Before joining Research International, Theano gained an MSc in Research Methods (1991) and a PhD in Psychology (1996) from University College London and worked as a Research Fellow in Goldsmiths College, University of London.

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