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Dr. David Pearmain - Deputy Managing Director
With over 15 years experience in market research, David can draw on his extensive knowledge gained whilst working across a wide range of fields, including FMCG, telecommunications, utilities, automotive, pharmaceutical and consumer.
David has primary responsibility for directing and supporting all our research approaches. His work mainly relates to new product development, customer satisfaction and market forecasting. He has a remit to develop existing methods and design innovative solutions to research problems.
David has extensive experience in the design and development of conjoint/trade-off models, has published widely on the subject and holds a PhD in this area. He has been at the forefront of the development of consumer models, particularly in relation to market forecasting. He was also responsible for devising and developing Holden Pearmain’s innovative
eReports.
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