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Dr. David Holden - Managing Director
David is Managing Director, and an original founder, of Holden Pearmain Research.
In contributing to the managing, design and analysis of research David draws on his fifteen years’ experience in national and international research, his PhD in survey design and analysis and previous management responsibility, in particular as Deputy Managing Director at Taylor Nelson Sofres.
David’s sector experience stretches across, FMCG, healthcare, automotive, travel, telecoms, IT, consumer and business services. Specialising in pricing, branding, customer satisfaction and market modelling, David has provided solutions to many of the biggest names in UK corporations.
David started his career as transport consultant for the transport planning consultancy, SDG. Subsequently, David joined Taylor Nelson as product champion for OPTIMA, gaining valuable experience in the national and international FMCG and Healthcare research sectors.
After Taylor Nelson, David joined Harris Research (Sofres) as Director of Advanced Methods, developing a completely new portfolio of branded research products. On the merger of Sofres and Taylor Nelson, David found himself back in the TNS fold and took up the position of Deputy Managing Director of TNS. During his time there he worked for a series of blue chip clients on multi-million pound contracts, whilst managing a team of over 30 research executives.
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