Case Studies
Client 1
Three phase study employed. Our client wanted to understand the Female Anti-perspirant Deodorant market in greater depth:
- Phase 1: 4 x focus groups
- Phase 2: 1000 online interviews
- Phase 3: 12 x profiler depth interviews
This allowed us to segment the market, identify our client’s core audience and peripheral targets who could be leveraged towards our client’s brand.
Client 2
Our client wanted to maximise opportunity within the package holiday market. Key segments of the market were defined and our clients presence and absence in each was identified to establish opportunities.
Our client wanted to maximise opportunity within the package holiday market. Key segments of the market were defined and our clients presence and absence in each was identified to establish opportunities.
We used the following approach to deliver a highly actionable segmentation to enable our client to optimize its offering and reach a wider audience:
- 4 focus groups
- 1050 consumer online interviews with Long Haul package travellers