Focus groups are great for idea generation

• Mini-groups: hard to reach targets or sensitive topics
• Extended groups: creative development
• Break-out groups: role play, idea generation and discussion

Respondents build on each others responses/experiences and develop their thoughts, thus helping the development of optimal and meaningful pricing strategies

• Purchasing pre-tasks prior to attending allow respondents to make more informed comments

Groups can also work well online with internet-savvy respondents