Anti Perspirant client
- Our client wanted to understand the Female Anti-perspirant Deodorant market in greater depth
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Three phase study employed
- Phase 1: 4 x focus groups
- Phase 2: 1000 online interviews
- Phase 3: 12 x profiler depth interviews - This allowed us to segment the market, identify our client's core audience and peripheral targets who could be leveraged towards our client's brand