Case Studies
Tesco
Tesco appointed Holden Pearmain to conduct a large scale market assessment of their forecourts. We devised a research programme that used a face to face methodology at 50 sample points in the UK.
The results enabled Tesco to understand their customers’ loyalty and the drivers of choice other than price.
Consumer Electronics
A Consumer Electronics manufacturer wished to understand the evolution of mobility & usage amongst laptop consumers in the UK and France.
We conducted an online survey of 400 respondents which included a Max Diff exercise in order to understand key drivers.