Accompanied shops illustrate the purchasing journey, online or in-store

• Accompanied shops (online and in-store) use the store environment as a real-life stimulus for discussion, enabling us to explore trade offs that occur, as well as the interplay of key influences and POP materials

Ethnography observes how a consumer lives, shops, interacts with advertising. etc.

• Living the reality of the consumer, in their home, workplace, as they shop, etc.
• Insight into home, lifestyle and media consumption
• Follow up depth interviews uncover respondent rationale for behaviour
• Home audits provide insight into lifestyle and profile of products in the home