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Children’s research is a highly specialised area requiring a specialist set of techniques and methodologies
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We understand that children are not just ‘small adults’ and that what works for mum and dad in a research environment will not necessarily work for their children
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We adopt a child-centred approach to every study that we conduct
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When designing sample parameters we are aware that the developmental stage of a child is sometimes more relevant than their chronological age and that boys and girls really do think and act differently at certain stages in their lives
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Range of methodologies used; buddy depths, talk circles, peer research sessions, research clubs and techniques; scrap books, video diaries, photo-montage, word games, and collage work to help us understand the child’s unique view of the world
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Our children’s researchers are experts in knowing which questions to ask and how best to ask them
