Glen Wastney, Director - Advanced Methods Team

Glen has been in research for over 10 years, 7 of which have been at Holden Pearmain in the Advanced Methods Team.  His current role is as Director, specialising in choice based conjoint methodology.  He has applied this innovative method across a wide range of sectors including Consumer Electronics, FMCG, Media, Travel, Pharmaceutical, Retail, Financial, Telecommunications & Central Government.

He has also worked clientside with Imperial Tobacco New Zealand in market research and British American Tobacco New Zealand in the finance function.  This experience has enabled him to produce conjoint models which include financial & market share impacts.