A wide-ranging portfolio of qualitative techniques and methodologies

A tailored approach to meet your objectives:

• We offer research solutions both across the UK and internationally, via our network of local partners, in a range of locations - from viewing facilities to ‘in situ’ to online.
• With a wide-range of qualitative techniques in our toolbox, Holden Pearmain Qualitative will recommend the right approach to fulfil your specific business objectives. 
• We provide a ‘conventional’ service encompassing solid, well-known methodologies such as pre-task diaries, focus groups and in-depth interviews providing quick turnaround or solutions for limited budgets

We also specialise in more innovative, advanced techniques such as:

• Deliberative sessions: ideal to fully understand complex decision-making or opinion forming
• Re-convened groups: valuable for building relationship with respondents to get closer to their reality or pre / post product / service / communication testing.
• Ethnographic-style observation: effective method of understanding lifestyle and sub-conscious influences. Often used to help identify unmet needs.
• Conflict groups: great for understanding brand values or customer loyalty.
• Customer Advisory Boards: facilitated interaction between internal stakeholders and target audience – brilliant for condensing NPD development.
• Personality Displacement: projecting opinions onto an imaginary 3rd person – terrific for overcoming sensitive or emotive issues like personal health or political correctness.