B&Q
Two reasons were cited as why we were the preferred partner:

• Demonstrated the most reliable data collection methodology by using the latest web 2.0 programming in the questionnaire
• We proposed the most applicable analysis techniques to assess execution effectiveness

Gala Bingo
Holden Pearmain currently conduct all communications testing for Gala Bingo and the wider Gala Coral Group.

This allows Gala Bingo to identify which executions reinforce its brand and also drive a call to action.