In-depth interviews are un-structured and open in nature, allowing a detailed exploration of individual opinions.

The moderator builds a rapport with respondents, so ideal for exploring sensitive issues.

Depths can be conducted

• As an initial part of the research to scope out the range of issues before moving onto quantification
• After quantitative research, to provide a detailed exploration of the key issues identified

We offer

• Recruitment and conducting of depth interviews across a range of sectors
• Expertise in integrating qual design and analysis of large scale quantitative studies