United Utilities
A long running research programme to measure customer experience through the ‘End to End’ service chain. 800 customer interviews per month.

Powerful CHAID model enables United Utilities to prioritise investment that will most drive up satisfaction and loyalty.

AXA PPP Healthcare
This study measured voice of customer priorities and satisfaction with over a wide range of service aspects. Over 600 Computer-assisted telephone interviews.

The modeled outputs were used directly in AXA’s Six Sigma appraisal framework.