Online diaries track the touchpoints of the shopping experience

• Ideal for prolonged purchasing journeys

Diary design can vary – more or less structured

• Diary design can be structured (quantitative form) or unstructured (qualitative form).

Completion frequency depends on the category

• Ongoing ability to monitor entries and ensure that respondent commitments are fulfilled

Video diaries are visual documentation of broader respondent experiences, enriching both our understanding and our outputs.