Case Studies
Consumer Electronics
What we achieved:
- Developed a customer journey identifying the key drivers of the decision making process
- Identified triggers, barriers and influencers of the purchase decision
- Identified opportunities for improvement within that journey to increase conversion
900 interviews completed across three markets:
- Considerers
- Active considerers
- Purchasers
Product type:
- Digital Still camera
- Camcorder
- Printer
- Accessories
