A combination of in store methodologies enable us to pinpoint the rationale behind purchasing decisions as they happen

• Accompanied shops (online and in-store) use the store environment as a real-life stimulus for discussion, enabling us to explore the trade offs and influences of layout, product positioning, communications, pricing and promotions etc.
• In store observations and intercepts are a cost-effective means of exploring spontaneous purchasing behaviour at point of purchase and uncovering the rationale behind it