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Holden Pearmain offers specific
expertise in the area of OTC Healthcare and Personal
Care. Our credentials are supported by a client list
that includes AAH, Crookes, Reckitt Benckiser and Avon
(among many others); and which represents an enormous
variety of research projects across OTC categories;
skin, hair and personal care, for many of Britain's
leading pharmacy and grocery brands.
Intelligence
Our portfolio of research solutions includes
unparalleled expertise in choice-based conjoint
techniques (a technique that presents product attribute
choices within the content of a market framework and
therefore mimics more closely the true competitive
environment). This has made a real impact on the success
of many brands, most recently for a leading skincare
brand.
Other expertise includes customer satisfaction surveys,
usage and attitudinal studies, NPD value and volume
studies, and communication tracking and effectiveness
work. It's a comprehensive suite of research tools,
which, when taken together with our ability to design,
manage and deliver top quality bespoke research
programmes, makes us a leading force in the UK research
industry.
Expertise
We believe that effective market research in OTC
Healthcare and Personal Care relies on a high level of
sector expertise. Our expertise is sector specific, is
based on an impressive CV of national and global
experience and covers the full gamut of products, brands
and categories. Best advice? Get the best advice.
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