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NPD - New Product Development |
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Remove the speculation from sales forecasts for new
products; investigate how Holden Pearmain’s suite of
dedicated decision making tools can contribute to your
aims of maximising sales figures, promoting
value and refreshing and renewing your product lines. |
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miniMax |
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Achieve more than just satisfied customers, or simply
loyal customers; work with Holden Pearmain to
understand how to hold and attract profitable
customers – high repeat purchase and/or high margin
customers. |
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Pricing |
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Get close to consumers’ real decision making
processes. Identify the appropriate pricing levels
with Holden Pearmain’s enhanced approach to pricing
research; set the right price for different
channels, different countries and different customer
segments. |
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Advertising Tracking |
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Make your brand first choice! Work with Holden
Pearmain to discover how to track first choice
more efficiently by measuring your media plan and
creative message. |
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Media Conjoint |
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Take the guesswork out of channel bundling, scheduling
and content. Holden Pearmain has designed a suite of
dedicated decision making tools to aid in deciding on
channel packaging, scheduling and channel design,
finding out how to get the right mix of programmes in
each genre, and/or ultimately, confirm how your
channel will drive up subscriptions. |
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Qualitative Research |
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Make
informed decisions with both hard and soft data so
that you can see and understand the complete
picture; allow our qualitative research to overcome
your barriers to discover new depths of insight -
allow Holden Pearmain to penetrate the surface to
explore
real meaning.
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