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The IT sector, with its complex
infrastructures and business models
(OEM/Channel/Reseller/Service Provider), place unique
demands upon researchers to get their work right; and
our history in all parts of the industry proves that
we're at the forefront.
Our expertise in this sector has taken many forms, for
many companies. We've undertaken international brand
tracking studies as well as having looked into customer
satisfaction at both an end-consumer and channel level;
helping our clients to understand loyalty and reducing
churn.
We also help our clients understand how consumers and
businesses make decisions: who influences these
decisions and the impact influencers have on the final
decision.
New product and service development research is another
area where Holden Pearmain has provided expertise. Our
specialist techniques have helped clients to take
compelling market and product/service propositions to
market.
The common denominators behind all of these studies are
detailed sector knowledge, our ability to examine,
understand and interpret the client needs to design the
ideal research programme to meet those needs, and a
highly effective data presentation device to help our
customers to really get to their data - extracting
maximum value from their research spend.
Our IT clients include, but are not limited to: Canon,
Epson, Intel, Oracle, RM, Sony and Toshiba.
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