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Over 50% of our work is now
multi-country research. With a dedicated International
Project Team, including a Project Director and Project
Manager our clients can be assured that the whole
project will be managed and delivered on time, within
specified budgets and in line with strict quality
procedures and processes. Our project team has many
years of experience in setting up and managing complex
data handling and fieldwork projects.
We work on a 'best in country'
policy. We choose the local agency that offers the best
balance of sector experience, value and reputation. Some
of our clients prefer local agencies, whilst sometimes a
project requires the advantages of a single global
agency. Either way we have the flexibility to offer the
best solution.
For all
international qualitative projects our dedicated
qualitative team will personally brief all moderators
face-to-face and then actively observe all group
sessions using simultaneous translators. This ensures
that all research is undertaken to exactly the same
brief and has consistent quality standards. By
immersing ourselves in the individual countries it
ensures that we have an in-depth understanding of the
cultural differences between markets as well as a good
overview across markets. |
