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Our comprehensive range of services
has been used by many of the UK's leading banks,
building societies, lenders, brokers and insurers to
design, differentiate, market and manage financial
service products both in the UK and overseas.
Particular strengths lie in the areas of segmentation,
customer satisfaction studies, brand awareness and image
work, as well as supporting NPD in savings products and
mortgages. We work in both the business-to-intermediary
and consumer channels; helping businesses to understand
how, when and why purchasing decisions are made and
giving them genuine insights into how they can earn a
greater share of the market.
The tangible difference in what we offer lies in our
ability to dynamically interpret and model data;
allowing our clients to clearly see how to move forward,
rather than simply letting them know where they are now.
It's an approach that directly supports their
decision-making process and it works equally effectively
for continuous tracking studies as it does for one-off
project work.
The UK financial services market is a very mature, very
competitive environment. Our ability to add this degree
of value to every research project we undertake is what
earns our clients their competitive advantage.
Our financial services clients include: Alliance &
Leicester, Direct Line, More Than, Norwich Union, HBOS,
HSBC, Standard and Poors.
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