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With increasing pressure on drugs to
'perform' in the market place, the role of market
research is now an integral part of the pharmaceutical
landscape. Our expertise lies in designing research
programmes that optimise a drug's lifecycle right from
NPD, through launch, and into long term commercial
success. We will help you find a route map for building
brand equity, in whichever market it's needed.
Typically, we'll put in place a programme of qualitative
research to accurately determine the needs, wants and
judgement criteria of clinicians, administrators and
patients. This will be complemented by quantitative
activity to explore all of the variables in answering
those criteria. There's nothing especially
earth-shattering about the approach; the value gets
added in the delivery.
International
Our experience in global research means that wherever in
the world your research needs take us we'll have been
there before, and our practice of buying in the best
data collection services means that you'll achieve a
consistent analytical approach in each market.
Clients include:
GlaxoSmithKline, Schering Plough, Eli Lilly, Servier,
Amgen, Celltech, Genzyme, Amersham Biosciences,
MicroScience,
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