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Good management is the skill of decision-making in uncertain conditions. If ultimately all management is about making decisions, then all research should be about
helping people make decisions.
Market research takes the guesswork out of managing risk and uncertainty by delivering insights into your customers, competitors and market conditions.
That's why Holden Pearmain guarantees that every aspect of their work is designed around the need of our clients to take decisions.
The goal of our work is to significantly improve the quality of decision-making in your organisation by the application of the best methods, analysis and reporting.
We recognise that the end-users of market research are people who have to make key decisions based on the findings of that research. They must be confident in the
quality of the research design and the robustness
of the data, but above all they require powerful analysis that gives
clear guidance. This will enable them to make difficult decisions with greatest confidence.
Take the following example:
One of the main UK mobile phone networks planned the launch of MMS picture messaging services, delivered through new types of handsets. How well would consumers understand the concept? How could it best be communicated? Which handsets were best? How should the service be priced? What was the threat from the competition?
All these questions had to be answered in a very short timescale. Holden Pearmain designed an innovative approach to fieldwork that allowed us to test a range of alternative marketing messages and product mixes. The result was a comprehensive market forecasting model for MMS market that the client could use to plan in some detail their product launches over the next year.
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