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As technologies become easier and
easier to replicate, it becomes more and more important
that consumer electronics manufacturers get their
product, pricing, brand, marketing communications and
customer service right first time.
Holden Pearmain, with its unparalleled expertise in
conjoint techniques has made a real impact on the
success of several household Consumer Electronics
brands.
Our work in understanding the differences between
consumer decision-making and the influence dealers have,
has also helped our clients implement specific training
and motivation programmes on a European level.
In addition, our work in ad/brand tracking, marketing
communications and customer service has enabled our
clients to convert the ratio from those "aware and
intending to buy" to those "aware and
purchasing".
It's a powerful combination of skill, combined with a
customer-centric approach to research that makes Holden
Pearmain one of the fastest growing research agencies
within the Consumer Electronics sector.
Our Consumer Electronics clients include, but are not
limited to: Canon, Electrolux, Hitachi, Sony and
Toshiba.
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